K-citymarket grocery viral marketing

Helsinki - 3.3.2009 Seed Digital Media runs an email viral marketing campaign for K-citymarket, the grocery hypermarket chain. This grocery viral marketing campaign engages people to participate with a 5 000 € in food vouchers to be won in a prize draw. The lucky winner can invite friends to share the prize money. The campaign participants can also invite their friends in Facebook with a smart Facebook integration mechanism. The campaign supports “Mammuttimarkkinat” the large campaign in K-citymarkets happening in March. This food viral marketing campaign will last until the end of March 2009.

You can participate in the viral marketing campaign by clicking here.

K-citymarket belongs to Kesko Food Ltd, which is one of Kesko Corporation’s four incorporated divisions. Kesko Corporation is the leading Finnish trading and retailing company.
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