A Viral Campaign for SMKJ

Helsinki - 01.2.2009 Seed Digital Media's viral marketing campaign for Sales and Marketing worker's union SMKJ is now LIVE. The members of SMKJ can invite their colleagues working within sales to participate in the campaign, where they can win a memorable weekend in the fast world of racing! The weekend (fri-sun) package includes a racing practice run in a Ferrari 430 Challenge/GT3 car with Jari Nurminen behind the wheel, two race starts, lunch and drinks, VIP access to the Ferrari team's pit and hotel lodging with breakfast.

Email and the Facebook community were chosen as the viral marketing channels.

Campaign content design by LIVE Helsinki.

You can participate in the campaign by clicking here.

Campaign ends April 30th, 2009.