Seed takes Silver in Effie Awards Finland
Helsinki 26.10.2009 - Seed Digital Media's viral marketing campaign for RedCats Nordic / Ellos continues to impress in the marketing branch competitions. Effie Awards Finland, which focus on marketing efficiency, granted a Silver Effie Finland award to Seed for producing a viral campaign which achieved significant sales results.
The jury based their decision on a carefully considered customer segment and strict strategy which produced superior results. The key elements in the campaign efficiency were the clear structure and simplicity, which also made it possible to develop the Ellos brand simultaneously on a small budget. The internationally awarded campaign was implemented with Seed Digital Media's tool which can be used to easily construct viral marketing campaigns and digital direct marketing campaigns. As a result, Ellos has discovered a pattern for how to reach out to new customers via viral campaign.
Take a closer look at the campaign (in finnish) »
Read more about the Effie Awards Finland's results (in finnish) »
The jury based their decision on a carefully considered customer segment and strict strategy which produced superior results. The key elements in the campaign efficiency were the clear structure and simplicity, which also made it possible to develop the Ellos brand simultaneously on a small budget. The internationally awarded campaign was implemented with Seed Digital Media's tool which can be used to easily construct viral marketing campaigns and digital direct marketing campaigns. As a result, Ellos has discovered a pattern for how to reach out to new customers via viral campaign.
Take a closer look at the campaign (in finnish) »
Read more about the Effie Awards Finland's results (in finnish) »
